Wednesday, 9 December 2009

Hotel standards raised as Doubletree arrives in South West

The South West's premier hotel will on 2 Dec become part of the world's most exclusive hotel franchise.

It means thehotel at Cadbury House Hotel Health Club & Spa will branded under the Doubletree by HILTON franchise displaying the exclusive logo that's become synonymous with only the best hotels across the world.

The venue, that has become a market leader in the region, will be named as Doubletree by HILTON, Cadbury House Health Club & Spa. It joins four other hotels that trade under the Doubletree name which are located in Aberdeen, Cambridge, Central London and Chester.

Since it opened in 2007, thehotel at Cadbury House has enjoyed unrivalled success with occupancy consistently averaging 80% and the stylish, classic and contemporary accommodation was regarded as being the perfect match for the Doubletree brand.

Nick Taplin, co-owner and Managing director of Cadbury House said:

"We're delighted that Cadbury House is now part of the Doubletree group.

"The South West currently lacks a quality brand like Doubletree and this deal raises the bar for other hotels to aspire to. It also reflects the high-quality accommodation and service currently provided at Cadbury House and I have no doubt that the kudos associated with Doubletree will help the hotel go from strength to strength.

"We're also confident that the new brand will attract more tourists to the area, particularly Americans travelling to Bristol International Airport who are familiar with the Hilton name. This in turn will help provide a boost the local economy as more people visit."

The deal was struck following months of in-depth research by the Cadbury House management team including visits to Cambridge, London, Milan and the USA.

It has resulted in facilities at the four-star hotel being upgraded to the tune of £1 million in order to reach the standards required by the Doubletree brand.

This has included a full IT and system upgrade, the building of a brand new business lounge, the provision of air conditioning in all conference and function rooms, the refurbishment of all bedrooms and the installation of a state of the art fire life safety system.

Mark Hands - General ManagerMark Hands, group general manager added:

"The management team is to remain and it will be business as usual. We've got a very busy festive period ahead with record sales and will be entertaining over 9,000 guests in the run up to Christmas and over the New Year.

"We're also planning a big launch party in the New Year and will be inviting people from across the local area to help us celebrate this new chapter in the long and distinguished history of Cadbury House."

For more information visit: www.cadburyhouse.com



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