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Tuesday, 12 October 2010

Leading health club gets engaged with members

The region's leading health and fitness club is getting closer to its members and guests thanks to a state-of-the-art customer feedback system.
It means the management team at theclub, DoubleTree by Hilton, Cadbury House in Congresbury will find out instantly what members and customers think of their visit allowing them to react immediately to the feedback given.

Using touch screen technology, all customers have to do is answer a series of simple questions on a special kiosk that is positioned in the club's reception.

In addition those who eat in thelounge are handed a specially adapted "touch-screen-tablet" which they can use while they wait for their bill.

Jason Eaton, manager at theclub said:

"It’s vital that we react to what our members and customers think quickly. What this new system does is empower our customers to tell us what they think easily and quickly helping us make decisions based on that feedback.

The tablet in the lounge is really cutting edge and I’m sure any business that takes customer feedback seriously will adopt similar systems in the not too distant future."

The system has been developed by Bristol-based Diciamo, a customer affinity company, which uses tablet and touch screen technology to support its software that enables businesses engage with its customers through feedback.

Mario Dolcezza, managing director at Diciamo added:

"Keeping your customers is all about building relationships with them, showing them that you’re interested in them and that you value their business. What this system does is allow the business to engage with their customers making them feel valued and build customer loyalty."

For further information on theclub at Cadbury House please call T: 01934 834343 or visit www.cadburyhotelbristol.co.uk

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