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Wednesday, 8 June 2011

BIRMINGHAM’S FIRST PRIVATE MEMBERS BAR SET TO LAUNCH AT THE CUBE

PRESS RELEASE
07.06.2011

BIRMINGHAM'S FIRST PRIVATE MEMBERS BAR SET TO LAUNCH AT THE CUBE

Birmingham's landmark destination, The Cube, will be home to the city centre's latest Private Members Club and Bar, it was announced today.

Managed by Sanguine Hospitality Ltd, the much anticipated 5,000sq ft canal-side bar will mirror some of the most exclusive clubs in London as a luxurious venue offering members unrivalled entertainment, relaxation and an open-air terrace area overlooking the water.

The bar, which will open at the end of the year, is the latest venture by Sanguine Hospitality at The Cube. The company is also responsible for bringing Hotel Indigo Birmingham, the Club and Spa and Marco Pierre White Steakhouse Bar & Grill to the development.

The private member's bar will adjoin celebrity hairdresser, Adee Phelan’s salon and new brazillian restaurant, Rodizio Rico, completing the canalside area of the iconic building.

Next door will be The Cube's Club and Spa, complete with indoor pool, saunas, steam rooms, 10 treatment rooms, a hydrotherapy pool, a dry flotation tank, and a state-of-the art gym.

Nick Taplin, managing director of Sanguine Hospitality Ltd, said:

When investing in The Cube our intentions were always to introduce an exciting new concept to Birmingham. With an upscale boutique hotel, cutting-edge gym and urban spa, Marco Pierre White restaurant and a celebrity hairdressing salon with Adee Phelan, we have created a complete leisure destination.

The Cube is set to give residents and visitors everything they need all under one roof.

Neil Edginton, director at The Cube, comments:

Since plans for The Cube were first put in place, we have always wanted to launch the first Soho House style private members bar in Birmingham, so we're delighted to confirm the news that construction will soon be underway.

The Cube is the ideal location for the first bar of this kind and will complement the Marco Pierre White rooftop restaurant, Hotel Indigo Birmingham and the Club and Spa. The Cube will house everything for the discerning visitor who wants to relax and enjoy the very best standards Birmingham can offer with a little privacy. The announcement also demonstrates that the scheme will not only be a landmark destination for those visiting the city, but will offer high-end entertainment and exclusivity for residents right here in the local community.


For membership enquiries visit www.thecube.co.uk.

ENDS
Notes to editors

SANGUINE HOSPITALITY

Sanguine Hospitality Limited owns and operates hotels, restaurants and spas across the UK and is one of the sector’s fastest growing independent businesses. Since forming in 2005, Sanguine has entered into licensed agreements with IHG, Wyndham, Hilton and Marco Pierre White.

Hotel Indigo is an InterContinental Hotels Group brand and offers guests the best of both worlds – the individuality of a boutique hotel with the reassurance and benefits of a big hotel group.

Sanguine Hospitality plans to open 8 hotels over the next 24 months and will open three hotels in 2011, creating more than 500 jobs. For more information about Sanguine Hospitality Limited and its properties, please visit www.sanguinehospitality.com.

The Hotel Indigo brand began its global roll-out in January 2009 with the first hotel outside North America opening in London Paddington. Hotel Indigo Liverpool opened at the beginning of June 2011 and work is currently underway at Hotel Indigo Newcastle and Birmingham.


THE CUBE

Comprising exceptional apartments, Cat A offices, exclusive shops, water side café bars, a boutique hotel and spa, Birmingham's first panoramic rooftop restaurant and a state-of-the-art, fully automated car park, The Cube is an inspirational mixed scheme in an extraordinary location.

The Cube was awarded the Institute of Civil Engineer Award 2011.

The scheme has also been shortlisted for the BCI Awards and the Engineering Excellence Awards 2011.



For further information about the Private Members Club and Bar and Sanguine Hospitality, please contact Jade Mallia at Paver Smith on Mallia@paversmith.co.uk or 0151 239 5007 / 07814 556 567


For The Cube media information, please call:

Kate Dawson on 0121 713 3978 or email kate.dawson@europe.mccann.com

Christine Arthur on 0121 713 3770 or email christine.arthur@europe.mccann.com

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