Sanguine Hospitality has appointed travel industry heavyweight Robin Wicks as its new chief executive.
Wicks, whose career includes a 16-year spell working in a variety of senior roles at Intercontinental Hotels Group (IHG), will work alongside the company’s board of directors to oversee an ambitious expansion strategy that includes the launch of six new venues in the next 12 months.
The appointment represents a major coup for Sanguine, whose rollout of IHG-branded Hotel Indigo venues forms a significant element of its nationwide expansion plans. The group opened its first development of the boutique lifestyle venues in Liverpool earlier this year, while projects in Birmingham and Newcastle are due to be completed in the coming months.
Previously a non-executive director at Sanguine, Wicks has recently worked as director general at World Youth Student & Education (WYSE) Travel Confederation and held a number of prominent positions within the EMEA division of IHG, including senior vice president of sales and marketing, head of franchising and chief operating officer for Europe, in addition to separate roles in the tour operator and airline sectors.
Simon Matthews-Williams, chairman of Sanguine Hospitality, said: “Robin brings with him an unparalleled level of experience gained in senior roles across the hospitality industry. His insight has proven invaluable during his time as a non-executive director and we’re thrilled that we will now have such an excellent asset at our disposal full time.
“Our growth strategy is defined along a number of clear development lines, many of which involve IHG branded properties. There is a clear synergy between Robin’s experience and our objectives.
“He knows the hotel industry from top to bottom and can inform our decisions on everything from the choice of bathroom taps to identifying development sites. There really isn’t a stronger candidate to help Sanguine deliver on its potential.”
Wicks said of his appointment:
“I have been working with Sanguine for some time now in a non-executive capacity and I’m delighted to be able to play a larger part in what’s happening here.
“This is a fantastically progressive and ambitious business, with some very exciting times ahead, and I hope to bring my experience to bear to help drive forward our expansion plans.”
Sanguine Hospitality owns and operates a portfolio of hotel and restaurant venues across the UK. Hotel Indigo Birmingham opens in December 2011, followed early next year by the launch of Hotel Indigo Newcastle.